Why Squarespace is the Platform of Choice for Photographers

Searching for the best website platform for photographers can be daunting. Is it ShowIt, is it Squarespace, is it something completely custom? There truly is no “right” answer, but in most cases using a platform like Squarespace can be a great solution, and one that I stand by here at Made by NF. 

With experience creating branding and custom Squarespace websites for editorial photographers, wedding photographers, as well as portfolio-based companies, I deeply understand the “needs” of a website platform. From ensuring beautiful and impactful design to an easy-to-update backend to also having SEO foundations to set up for organic growth, it’s hard to find one platform that does all of it seamlessly. Let’s walk through some of the key reasons why I believe Squarespace is the best website platform for photographers.

One.

Ability to Have an On Brand Website

For most wedding photographers having a beautiful, on-brand and impactful site is a priority. With Squarespace you can start simple and stay simple or go bespoke and create a unique and custom website that speaks to your audience and effortlessly shows off your photography work. Working one-on-one with a Squarespace designer allows you to break the mold and craft a custom Squarespace website with the use of custom code. This will give that polished, professional and on-brand presence that matches your work, vision and ethos.

two.

Easy to Use Interface

Maybe you’ve DIY’d your past site, or you’ve worked with a developer who has ghosted you, leaving you unable to add new images or update content. That doesn’t feel good. I’ve unfortunately seen this happen way too many times, which is again why I prefer the Squarespace platform. From adding on pages, to updating blog posts to adding a new portfolio for your wedding photography work, it offers a minimal backend interface making it easier to use than most other platforms.

While we’re on that note, if you work one-on-one with a Squarespace designer like Made by NF, we go above and beyond ensuring you feel confident and educated on how to maintain and update your site. After all, a big part of being on a website platform like Squarespace is the ability to edit, adjust and refine–without having to be tied to your website designer or developer. I work diligently to find ways to create custom sections and websites, but still allow for the client to edit and adjust as needed. I call that a win-win!

And with the Squarespace platform, you aren’t tied to additional widgets or add-ons, like you might be with other platforms like Wordpress. Squarespace keeps it simple, streamlined and rolls out new features to stay up-to-date with the latest trends, security or legal issues within the website design world.

three.

Effortless Portfolio and Blog Set Up

Chances are if you’re looking for a website design for photographers, you’re wanting a way to visually showcase your photography work, as well as tell stories of your projects, showcase client education and guides, as well as include freebies and more. 

With Squarespace 7.1 there is an amazing feature with the Portfolio layout to have custom, one-of-a-kind portfolio sections to showcase and highlight your wedding photography work. Think large, full-bleed images mixed back to editorial inspired typography sections and a full gallery. The opportunities are endless here!

And if blogging is a priority in your photography business, Squarespace offers an easy blog set up. This is a perfect space to offer your client education, guides, freebies and more in-depth stories behind your wedding and photography business. Don’t let the myth of “you must have a Wordpress site to rank for SEO” fool you. I believe that if you show up, do your research, offer impactful information and enjoy the process, in time you’ll begin to show up on google search. With any platform, you do have to put in the work to make it happen, and it’s often a more long-term approach.

four.

Gallery Layouts Galore

Another reason why Squarespace is at the top of my list for best website platform for photographers is simply due to the variety of galleries it offers. Full bleed galleries, reel style, masonry, grid–the list goes on and on. You can find a few that suit your brand best, and better yet, if you work with a Squarespace website designer like Made by NF, we can customize these even further to truly be showstopping. 

At the end of the day, finding a website platform you feel comfortable with, can be customized to fit your photography and business needs and is easy-to-use are the end goals. After all, the last thing you want is to launch your new wedding photography website and then be scared to edit it. Especially within the creative and portfolio-driven industries, showcasing new work is how you’ll continue to attract your target audience. 

Ready to build your new online home?