your identity, defined.
Branding and Squarespace Website Design Services
Tell your brand story with confidence and ease.
Thoughtful brand identity design paired with custom Squarespace website design services for photographers, interior designers, wedding professionals and visionaries.
The Design Menu
The Design Menu
01. THE STANDARD
Brand Identity
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For the thoughtful visionary.
Bespoke, Authentic, Collaborative
Investment begins at $4,000
Timeline: 6 week partnership
A tailored experience crafting a brand identity eco-system. Using the One Concept Approach, we’ll cultivate a custom branding suite that aligns with your vision, connects with your people and withstands the test of time.
This high-touch offering helps ensure all facets of your brand are cared for, allowing you to have your best foot forward.
Deliverables at a glance:
Mood board + client brief
Primary logo, secondary logo, sub-marks
One pattern or texture
Website Favicon + social profile
Typography system
Color palette
Two collateral pieces
Brand standards and style guideline
Additional add-ons available
02. THE essential
Mini Brand Identity
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For the go-getter ready to dive in.
composed, polished, streamlined
Investment begins at $2,800
Timeline: 3-4 week partnership
A distilled version of the Standard brand identity, thoughtfully refined to the key foundational items necessary to build your brand.
Perfect for those who need a cohesive brand on a tighter timeline or those who prefer a tailored, editorial and minimal brand presence.
Deliverables at a glance:
Mood board + client brief
Typography focused primary logo, secondary logo, and sub-mark
Website favicon + social profile
Typography system
Color palette
One collateral asset
Brand standards and style guideline
Additional add-ons available
03. the standard
Custom Website Design
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For those in search of a deeply-rooted digital home.
strategic, Refined, Innovative
Investment begins at $6,000
Timeline: 6 week partnership
A fully custom Squarespace website that effortlessly tells your story—a worthwhile creative haven for any of your clients. Together, we’ll craft a polished, altogether stunning Squarespace website that reflects your truest values.
Deliverables at a glance:
Website workbook + guide
Site map + design strategy
Three-page mock-up phase
Up to six pages
Two rounds of refinements
Two live walk through calls
Website Training Video Tutorials
Project communication/support via Tezzera
Additional add-ons available
04. the essential
Mini Website Design
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For the artist in a pinch.
timely, Straightforward, Elevated
Investment begins at $3,800
Timeline: 3 week partnership
Need a custom Squarespace website in a flash? No problem. Through a collaborative sprint, we’ll craft a beautiful three-page website in three-week’s time—perfect for those dreaming of a quick turnaround.
Deliverables at a glance:
Website workbook + guide
Design strategy
Homepage mock-up
Custom three-page Squarespace website
Two live walk through calls
Two rounds of refinements
Website training video tutorials
Project communication/support via Tezzera
A Polished Process
Let’s lay the foundation for our time together.
A peek at the brand identity and Squarespace for service business workflow.
one concept
More on Our One Concept Approach
Since the beginning, we’ve worked hard to hone our branding process to make it even more streamlined, more beautifully aligned with your vision. As a potential client, receiving one concept of your design might sound a bit daunting, but it’s quickly becoming the industry standard, and for good reason.
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Quality Over Quantity
Even though we’ll present one concept, it begins with strategy, a messy Illustrator artboard, and a lot of refinements. But once we have that ‘ah-ha” moment, it helps create a quality brand identity concept for you to love and share.
Say Goodbye to Mix & Match
When showcasing multiple logo options, it can quickly become a “mix-n-match” situation. This is what we call a “Frankenstein” design. We can skip this madness altogether in favor of something much more intentional.
Farewell to Overwhelm
Instead of sifting through multiple options and all those tiring hours, we’ll work hard to ensure we get the first concept nearly perfect. We’ll use all that creative energy to complete two buttoned-up rounds of revisions versus multiple rounds.
Curated Collections
Brand identity and online spaces you love and feel right at home.
Meet your brand and Squarespace website designer
At Made by NF, I offer brand identity design services and custom Squarespace website design for creatives.
I work closely with photographers, wedding professionals, interior designers, and budding creative entrepreneurs to craft brand identities and online homes that are both strategic and beautiful. Every project at the studio is rooted in quality, with care given to both the big picture and the smallest details. With a decade of design experience and a trusted Squarespace Circle member, Made by NF brings experience and expertise into all facets of your brand’s ecosystem.
All-Important FAQs
You’ve got questions; we’ve got answers.
Browse FAQS for booking, branding and Squarespace website design services.
Booking
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We love this question! Please keep in mind that spots tend to fill up 1-3 months in advance, so we recommend reaching out ASAP to get a discovery call on the calendar. If we're a good fit, we'll send over the contract and deposit to secure your spot.
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To reserve a spot in the schedule, we require a signed contract and a non-refundable deposit. Depending on what package you select, there will be 2-3 additional payment installations to make throughout the process.
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We’re big believers in Asana, the best project management tool. This helps us stay on track and organize files, assets, and feedback. No need to fret—if you're new to Asana, we’ve provided a quick and easy tutorial video to show you the ropes.
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Absolutely! We thoroughly enjoy working with clients after we've wrapped up their brand identity or website to help them carry their aesthetics across multiple platforms and projects. Reach out to us for more information.
Branding
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The brand identity process is going to go much deeper than "just a logo." With video and/or phone calls and brand homework, we'll be set up to dive into your brand's values, mission, and why. Everything we craft comes back to your message and helps you align with your target audience.
We offer the one-concept approach, which will give you the very best option to amplify your brand's story. The first time you see your brand, it will be showcased as a full-blown presentation complete with brand colors, fonts, and mock-ups galore.
From there, we will refine it to make it just right and launch!
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If you're coming for "just a logo," then Made by NF may not be the best fit for you. By building a full brand identity, you'll be able to make informed decisions that impact the entirety of your brand, like color palettes and typography, too. Of course, we’re happy to discuss this topic further with you and show you why a full brand identity can really take your brand further and further.
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We’ve had the opportunity to work with a vast array of entrepreneurs to help them craft their one-of-a-kind brand identity. We specialize in custom branding for photographers, interior designers and wedding professionals. Alongside that, we’ve had experience in fashion, wellness, start-ups and other service-based industries.
Website Design
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We design all websites exclusively using Squarespace. We want to ensure our clients have a site that will serve them as their business grows. We take a custom approach by fully building out each Squarespace website and offering strategic design along the way. The end result? A custom, thoughtfully branded site to help showcase your story and serve as your new-and-improved online home.
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Great question! This is 100% up to you. You can keep your domain where it is or transfer it over to Squarespace.
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Absolutely. We offer a recorded training tutorials with our Squarespace website design services. We’ll show you an overview of your site, including uploading galleries, how to add a blog post, or simply how to manage your images and update content. You can count on us to show you the ropes and make you feel comfortable with your new online home
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A resounding yes! We use the foundation and functionality that Squarespace offers but create each site with unique features and custom CSS for a truly polished look and custom Squarespace website experience.
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Made by NF specialized in custom Squarespace website design for photographers, interior designers, and wedding professionals. Essentially, if your business is portfolio based, Squarespace can be a great solution for your web presence. With the ability to also easily add a blog and small e-commerce shop, it's a great all-in-one option for service based brands. Alongside elopement photographers, wedding planners and interior designers, our studio has also crafted custom Squarespace websites for therapists, custom home builders, luxury real estate agents and more.
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Yes, and Squarespace is the preferred platform for our studio. Our primary audience are portfolio driven brands such as interior designers, photographers and wedding professionals, so having the ability to have a beautiful portfolio, curated page layouts and the ease of adding a blog are key items when considering which website platform is best for your business needs. Squarespace also has great customer service and continues to advance and stay ahead of major web design trends. And the best part, I design custom Squarespace websites that allow your site to feel bespoke, but you’re also able to pop into the backend and make edits as you grow.
“Nikki is the designer of my dreams! She is creative, organized, and detail driven. Her project management is unmatched, her attention to detail acute, and her understanding of each client's goals championed. I have worked with numerous designers, and now I will never have to find another one.” - Devin, Devin Larson | Seattle Wedding Photographer
“Collaborating with Nikki of Made by NF was transformative. Her discovery process was deeply insightful which informed everything that followed: a beautifully reimagined logo and a suite of refined branded pieces. Nikki brings creativity, organization, and polish to every step, resulting in a brand that finally feels authentic and elevated.” - Annie, Annie Liddle Design | Chicago Interior Designer
“Working with Nikki on my long overdue Squarespace website redesign was not only a delight but everything I needed! With a vision in mind and a tight timeline, she not only took a genuine interest and set right to work, but made it all so easy, the process seamless, and the results absolutely perfect.” - Shannon, SES Events | New England Wedding Planner
"Made by NF truly was the glue that brought everything together for my rebrand! After searching on Google for someone that could match the needs of my business' style, Nikki definitely came out on top with her portfolio and I knew from the start I would be in good hands for my Squarespace website redesign.” - Rachel, Firmly Rooted Events | Chicago Wedding Coordinator
