The Ultimate Wedding Planner Website Checklist: Everything You Need to Include
Whether you’re just starting out on your event planning journey or you’re an established luxury wedding planner, this checklist can help guide you when building or redesigning your wedding planning website. From looking at your client journey all the way through inquiry forms, let these checkpoints help shape up your Squarespace wedding planner website.
Table of Contents
Strategic Pages Needed for Your Wedding Planning Website
Now every wedding or event planner offers different services, but here are key pages to consider for your website’s sitemap and wireframing:
Homepage - This is your intro to the client in most cases. High impact, clear and captivating. The homepage is a great jumping off point and should highlight your brand’s mission, a short about you intro, key service(s) offerings as well as a portfolio spotlight. Even better, sprinkle in a few glowing testimonials.
Bonus: if you’ve been featured in major wedding or print publications, share this as a banner on your homepage or About page.
About - The About page can be a landing spot for a longer version of your bio, the background/history of your business as well as showcase any team members. This can be as refined or unique as you want! We created custom pages for each of these luxury wedding planners with chic madlib styling to quickly get the personality of the wedding planners in a unique way.
You can also consider adding in a instagram follow note, newsletter sign up or other personal notes here. It’s okay for this page to feel a little more lighthearted and approachable.
Services or Packages - You know your service suite like the back of your hand, but remember, your audience most likely does not. They may not even know the wedding industry lingo– so remember we want clarity and simplified language for this page.
If you offer specific packages, be sure to break those down accordingly with an intro blurb, who it’s for and if you have specific deliverables–share those.
If your wedding planning services are all custom and need a formal proposal, then outline the general capabilities of your work so the audience understands what you do.
Folding in pricing to this page is truly up to you. It’s rather common now to have a starting at or base price shown, especially for packages. This helps set expectations and may weed out clients who may not be in budget for your services.
At the bottom of this page be sure to also include an FAQ accordion with helpful questions pertaining to your services and location.
Portfolio - This is where you let your work shine! High impact, immersive sections and editorial galleries help bring to life your wedding planning services.
Each project should include a title, service scope blurb and storytelling of the wedding or luxury event. This helps the website visitor understand in more detail what your role was in this special event, not to mention this can also be helpful and beneficial for SEO (search engine optimization). Towards the bottom you can also include a vendor credits section, testimonial from the client and a call to action for next steps (inquiring).
Inquire - I often see the inquire page as something that isn’t quite as polished as it should be, which is why I take extra care with this page for my wedding planning Squarespace website design clients. This should still feel elevated and in tune with your brand experience, so adding a beautiful header and next steps to ensure the client understands what to expect next.
Be sure to connect your CRM for the inquiry form or utilize the built in Squarespace form, and for an added bonus create a branded Thank You page or at least modify the thank you messaging to something in-tune with your brand voice.
Blog and Journal - If you want to add an additional layer of storytelling to your website, adding in a blog is a great way to do this. Not to mention, the SEO benefits are terrific if done strategically. Think of the blog as a place to help educate clients, answer questions from potential clients or even showcase behind-the-scenes of your wedding days and events.
What to Include in Your Wedding Planner Website’s Footer
My go to formula for a strong wedding website footer is this:
Logo - whether this is your primary, secondary or brand mark, add in a logo variation for brand recognition
SEO Blurb - a one liner that tells your audience (and Google) what you do and where you serve. This is especially important if you offer your services in a main location.
EX: Bespoke wedding planning and high end design in Laguna Beach, California and beyond.
Social Links - If you’re active on social media, this is a great spot to house quick links to easily allow for website users to follow you across your social media accounts
Quick Explore Menu - Add in your main links such as About, Services, Portfolio and Inquire
Misc - Website Credits, privacy policy and copyright. These website elements are typically shown at the bottom of the footer.
Add Clear Call to Actions Throughout the Your Wedding Planner Squarespace Website
Help guide your audience to take the next step with strategic calls to actions throughout your wedding planner website. These can be a softer call out like viewing the portfolio or a strong call-to-action like inquiring now.
Depending on the flow of the website and each key page, estimate 2-3 call to actions per page. Don’t have these feel forceful or pushed, but rather guiding and educational.
Polished and Poised Wedding Portfolio
This is your reminder (and permission slip) that not every wedding needs to belong on your Squarespace wedding planner website. Having 6-12 thoughtfully curated, captivating and cohesive portfolio projects is what you’re after. Any more than this can start to feel like decision fatigue for the audience, not knowing where to click or how long to scroll for. Instead, curate, cull and refine – from there post your very best work. Be sure to look at the framework one what to include on your wedding planner website above in step one.
Weave your Branding into your Website Experience
Be sure to infuse your branding throughout your wedding planner website. From your header logo, footer logo, patterns, textures brand marks and more – be sure to thoughtfully layer these elements in. Following your brand guidelines with your font pairings and color is also important for a cohesive look and feel to your website and overall client experience.
Bonus Elements
Sprinkling in videography! Maybe it’s a full bleed b-roll style video that showcases you working with your wedding clients – or maybe it’s a smaller, more imperfect video of a day-of experience, adding in a touch of motion and video can help give that feeling of what the wedding couple can expect. If you’re planning an upcoming wedding or personal photoshoot, I highly recommend adding on a videographer to capture this for you. You can use this video on your website, as well as socials.
Frequently Asked Questions
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This is up to you! I’d say the easiest place to make updates to will be your wedding portfolio and a blog. Each of these can be made from ‘templates’ in the backend which helps take some of the ‘what do I need’ out of it and allows you to update your work quickly or share educational information with your audience.
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The most common website platforms or website builders for high end wedding planners are Squarespace and Showit. Both platforms offer flexibility and custom design. I prefer and solely design Squarespace websites, as they have a beautiful way to blend custom layouts, editorial design, portfolios, blogs and more.
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Having a blog is very helpful for SEO for wedding planners, but if you don’t plan to utilize it or update it, then it may not be something that works with your values or goals at this time. There are other ways to ensure SEO foundations are met with your main Squarespace website for wedding planners, as well as ensuring you have a Google business page for reviews and more.
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Absolutely! I have experience with both branding and custom Squarespace website design for wedding planners, photographers, stationery designers and other wedding professionals. Take a look at the portfolio of work for more inspiration and reach out if you’d like to start a conversation.
Ready to build your custom Squarespace wedding planner website?
Reach out to Made by NF to discuss thoughtful brand identity and website design partnership opportunities for wedding planners and wedding professionals.
