In Media Res Luxury Travel
refined brand identity and custom squarespace website for this luxury travel agent.
The overall design for this luxury brand evokes a refined, curated and exclusive vibe with a flair of editorial. Finding the perfect balance of high-end, curated and chic, we brought in a succinct color palette inspired by the founder's travels, ranging from upscale neutrals to luxury jeweltone greens. The custom Squarespace website is filled with thoughtful details, a unique way to highlight top luxury destinations, and ease for potential clients to quickly understand the values, approach and services that IMR Travel provides.
Design notes:
curated
exclusive
refined
Services Provided
Brand Identity
collateral design
Squarespace design
A Bit More About the Project
Industry: luxury travel agent
Location: houston, tx
PROJECT COMPLETED: 2025
Final notes on the custom website and luxury travel agency branding
Within the branding project for this luxury travel agent, we wanted to ensure key client touch-points felt cohesive, elevated and luxurious. From her email signature to gold foil business cards to an immersive custom Squarespace website, each has a distinct feel of the In Medias Res Luxury Travel brand.
The Squarespace website design feels both immersive and expansive, while also having a restrained and elegant feel. We used the darker jewel tone greens to add depth to the site, while pairing back to the softer warm neutrals to feel editorial and welcoming. One of our favorite details of the site is how we presented some of the top destinations this luxury travel agent frequents, all in a chic and editorial way.