Baehr Design
Classic meets charming branding and website design for this Charlotte-based interior designer.
Baehr Design is a Charlotte-based residential interior design studio specializing in timeless interiors and architectural selections. The studio is guided on a belief that architecture and finishes of a home should honor its history and its setting. We brought this value into the branding by means of a refined typography treatment to the logo, while weaving in a glimpse of delight and Charlotte charm with the floral emblem. Ensuring the brand felt classic yet creative, we introduced a neutral color palette, anchored with rich tones of carmel and olive. The end result, a full brand eco-system easily translatable to collateral and a custom Squarespace portfolio website.
Design notes:
resourceful
creative
delight
Services Provided
Brand Identity
Collateral design
custom squarespace design
A Bit More About the Project
Industry: Interior designer
Location: charlotte, nc
PROJECT COMPLETED: 2026
Final notes on the bespoke branding & website design for this interior desgin studio
During the interior design branding process, we worked to build an eco-system of collateral to ensure the branding felt intentional and properly used across a series of client touch points. We created a template for presentations, so the interior designer can present her work in a way that's thoughtful and on-brand. We also worked together to create a bespoke print series ranging from letterpress business cards, notecards, material cards and a stunning embossed presentation folder.
This interior design studio had been running a successful business, but did not have an established online presence. We created a beautiful, refined and timeless interior design portfolio website for her to showcase her work, expertise and process. The goal was to have something that felt both restrained and classic, but with moments of personalization--just like the spaces she creates.